Eugenia Makarevich
CPO – CenterMe, ex-Skyeng
Product Launch, MVP, Startup:
  • Product strategy;
  • Conducting problematic interviews with potential users;
  • Market research;
  • Determining the most important aspects of MVP functionality;
  • Strategies for quickly entering the market.

Product Analytics, Conversion Rate Optimization:
  • Building an analytics system from scratch, including defining key and proxy metrics;
  • Evaluating and redesigning existing dashboards;
  • Identifying weaknesses in the current setup;
  • Step-by-step conversion optimization at different stages of the funnel, including identifying them and creating improvement plans.

Hypothesis Validation:
  • Challenges in formulating and validating hypotheses;
  • Prioritization techniques;
  • Testing methods for hypotheses;
  • Conducting experiments from planning to analyzing results;
  • Making decisions based on experimental outcomes.

User Research:
  • Collecting quick feedback from existing users;
  • Assessing potential demand;
  • Troubleshooting problematic interviews;
  • Customer development (User Interview).

During the job search phase, I can help you:
  • Assess your strengths and weaknesses;
  • Transform all your experiences into product case studies;
  • Provide feedback on test tasks before submission.

If you're feeling stuck, I know how to:
  • Overcome burnout and regain motivation (I personally experienced burnout five years ago and learned from my mistakes);
  • Create a career plan;
  • Initiate a conversation with your manager about your professional development.
Skills Improvement
Resume Review
Interview Prep
Imposter Syndrom
Career Deadend
Career Plan
For the past year, I have been building a product called CenterMe to help women with anxiety. Our MVP has been shown to be 87% effective in reducing anxiety, and we have no plans to stop there.
Before launching my startup, I managed the teacher selection product at Skyeng. Together with the team, I tripled the recruitment efficiency and saved approximately 1 million rubles per year. Additionally, I conducted around 100 experiments, some of which, of course, were not successful :)
About me
Help with
Product Launch
Product Market Fit
Product Analytics
Idea Validation
Conversion Optimization
User Research
Customer Success
Book a 20 min call
The consultation time is set according to the Warsaw time zone (GMT +2).