Eugenia Makarevich
CPO – CenterMe, ex-Skyeng
Product Launch, MVP, Startup:
Product Analytics, Conversion Rate Optimization:
Hypothesis Validation:
User Research:
During the job search phase, I can help you:
If you're feeling stuck, I know how to:
- Product strategy;
- Conducting problematic interviews with potential users;
- Market research;
- Determining the most important aspects of MVP functionality;
- Strategies for quickly entering the market.
Product Analytics, Conversion Rate Optimization:
- Building an analytics system from scratch, including defining key and proxy metrics;
- Evaluating and redesigning existing dashboards;
- Identifying weaknesses in the current setup;
- Step-by-step conversion optimization at different stages of the funnel, including identifying them and creating improvement plans.
Hypothesis Validation:
- Challenges in formulating and validating hypotheses;
- Prioritization techniques;
- Testing methods for hypotheses;
- Conducting experiments from planning to analyzing results;
- Making decisions based on experimental outcomes.
User Research:
- Collecting quick feedback from existing users;
- Assessing potential demand;
- Troubleshooting problematic interviews;
- Customer development (User Interview).
During the job search phase, I can help you:
- Assess your strengths and weaknesses;
- Transform all your experiences into product case studies;
- Provide feedback on test tasks before submission.
If you're feeling stuck, I know how to:
- Overcome burnout and regain motivation (I personally experienced burnout five years ago and learned from my mistakes);
- Create a career plan;
- Initiate a conversation with your manager about your professional development.
Skills Improvement
Resume Review
Interview Prep
Imposter Syndrom
Career Deadend
Career Plan
For the past year, I have been building a product called CenterMe to help women with anxiety. Our MVP has been shown to be 87% effective in reducing anxiety, and we have no plans to stop there.
Before launching my startup, I managed the teacher selection product at Skyeng. Together with the team, I tripled the recruitment efficiency and saved approximately 1 million rubles per year. Additionally, I conducted around 100 experiments, some of which, of course, were not successful :)
Before launching my startup, I managed the teacher selection product at Skyeng. Together with the team, I tripled the recruitment efficiency and saved approximately 1 million rubles per year. Additionally, I conducted around 100 experiments, some of which, of course, were not successful :)
About me
Help with
Topics
Product Launch
MVP
Product Market Fit
Product Analytics
Idea Validation
Conversion Optimization
User Research
Customer Success
Portfolio
Book a 20 min call
The consultation time is set according to the Warsaw time zone (GMT +2).